Foleo Group Limited is a business that is undergoing a rapid expansion across its multiple business units. Despite competing against different competitors, the business is performing well. The business, being unable to effectively keep up to date with new entrance into the market, is subjected to a more challenging task for the Foleo Group.

A mission statement defines the purpose of an organisation, stating a clear representation of the visions statement, what the plan to improve, what product is being advertise and how is this process achieved. The main purpose of the strategic mission of the business is to expand the organisation rapidly, expand the market share and improve the relationship between stakeholders.  Foleo Group limited objective is to successfully promote their product effectively whilst, producing a high-quality products with the reduction of manufacturing costs. Using a generic competitive strategy of price differentiation, to ensure success in competing with competitors. Foleo Ltd plans to set the prices of a high-quality product at the lowest costs, to compete with competitors, which enables increase in consumer surplus.

The business, being able to accomplish the corporate objectives, should set out budgeted costs for different facilities in the organisation. There should be allocated costs for the following facilities, research and development, effective pricing and strategy and for an efficient logistics and supply chain procedure. With a set of budgeted costs, it is more efficient for the organisation to not overestimate the costs in promoting and producing the product. Resulting an increase in the business performance. The business being unable to manage the costs and expenses in the organisation is subjected to a greater risk of jeopardizing the customer-supplier relationship and the success of the organisation.

The products promoted by Foleo electronics, and its new approach to assist in the set-up of these products is a unique service offered immensely which brings a large amount of value into the organisation differentiation from the competitors. Foleo expansion strategy of direct diversification is to expand the innovative success of products. However, understanding the convenience of e-commerce is a more innovative success that consumers can purchase products at any time, which creating immense value in the supply chain.